And so it begins. SIHH, the first major Swiss TAG Heuer Watch fair of 2017, kicks off today. The Geneva Watch Fair has broadened its horizons in 2017, with the arrival of new brands and even an open day for the public.
TAG Heuer CARRERA HEUER Watch is unveiling its first proprietary men’s chronograph made entirely from ceramic, including the bracelet. Totally black and totally matte.
Presented for the first time two years ago at Baselworld, the Carrera HEUER-01 is THE signature Chrono model from the TAG Heuer manufacture. In 2015, the watch formed the cornerstone of a burgeoning new collection, with a new design, a new HEUER-01 in-house calibre, and a new modular case design with 12 different elements enabling multiple combinations of materials and colors.
For 2017, the sleek chronograph — the brand’s current best-seller — has been entirely produced using matt black ceramic. The case, bezel, lugs and case middle (all the parts exposed to friction) are made from black ceramic. This material offers unparalleled scratch-resistance. It presents a micro-blasted finish for a flawless deep black design.
Technically, to guarantee perfect water resistance to 100 meters, steel is always present on all the functional parts of the watch (inner box section, screw-down case back, push-pieces etc.) to enable the gaskets (crystal gasket, case-back gaskets, push-piece gaskets and crown tube) to fulfil their function.
The watch is sleeker than ever, with a more contemporary look, and the ceramic bracelet with its H-shaped links and matt finishes is a pleasure to wear. In fact, ceramic seems the perfect material for the watch industry. It is hard, and yet soft to the touch, as well as highly scratch-resistant. It keeps its original color, and does not oxidize. It is hypoallergenic (important if you wear your watch for 10 to 12 hours a day) and is lighter than steel.
Having benefited from five years of optimization, the HEUER-01 caliber has attained a high level of quality while its production costs have been carefully managed, making it the only 45 mm Manufacture-made Chronograph using this type of material available for between 5000 and 7000 CHF, depending on the version.